I’m not really sure that I believe in that “you will never get a second chance to make a first impression” stuff. Things grow on me. I DO go back. I sometimes come away with a better appreciation after I digest the message for a little while. With that being said, if I were giving you advice to make your ad campaign more impactful, the first thing I would tell you is… for the average person… “you will never get a second chance to make a first impression.” If you throw too much at them all at once, you have thrown your money out the window! Have a plan. Create an ad that doesn’t hurt your eyes to look at it for more than three seconds. One ad with a fantastic pictures and a few words can be 100 times more memorable than an ad that is stuffed with 50 products, a thousand little descriptions with regular AND sale prices.
Try this simple formula, and win at the cash register.
1. Simplify Your Message – Today’s consumer is on advertising overload. The days of busy ads selling all things to all people no longer exist. Today, the message that reaches and resonates with the customer is a simplfied one. Stay on target and be clear.
2. Keep it Positive – Everyone likes good news. Fun, happy, positive messages are memorable and welcome in all worlds. Celebrate and enjoy. Pass this along to your target customer and it is contagious.