Three simple ways to make a great first impression.

Wednesday, November 28, 2012

I’m not really sure that I believe in that “you will never get a second chance to make a first impression” stuff. Things grow on me. I DO go back. I sometimes come away with a better appreciation after I digest the message for a little while. With that being said, if I were giving you advice to make your ad campaign more impactful, the first thing I would tell you is… for the average person… “you will never get a second chance to make a first impression.” If you throw too much at them all at once, you have thrown your money out the window! Have a plan. Create an ad that doesn’t hurt your eyes to look at it for more than three seconds. One ad with a fantastic pictures and a few words can be 100 times more memorable than an ad that is stuffed with 50 products, a thousand little descriptions with regular AND sale prices.

Try this simple formula, and win at the cash register.

1. Simplify Your Message – Today’s consumer is on advertising overload. The days of busy ads selling all things to all people no longer exist. Today, the message that reaches and resonates with the customer is a simplfied one. Stay on target and be clear.

2. Keep it Positive – Everyone likes good news. Fun, happy, positive messages are memorable and welcome in all worlds. Celebrate and enjoy. Pass this along to your target customer and it is contagious.

3. Don’t tell people what you sell, tell them why they should buy it.
Chuck Zarbaugh

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