Mobile Marketing – You Need To Be Here!

Monday, November 19, 2012

Smart Phones. How many of them are out there, and how often are they used? It seems like we would probably be able to guess, and come pretty close. Almost everyone, I’m thinking. Then I DID start thinking… “Everyone? Really?” That’s crazy. The real answer IS crazy. As of January of 2012, there are now over 100 MILLION Smart Phone Users in the United States. 100 Million hand held computers, able to deliver almost an endless supply of data, while standing anywhere in the world. It’s almost mind boggling, and so are the opportunities.

After digging a little deeper, I found that these same smart phones impact our lives way more than I thought. Studies have shown that the average user adds 460 work hours a year because of interaction with work via smartphones. The average business professional checks their smart phone 20-40 times a day just for e-mail. In the 18-35 demo, the average user checks their smart phone 250-350 times a day. Take a few seconds and think about what I just said. Up to 350 times a day. And why not. Text messages, e-mails, games, web surfing, phone calls, what’s playing at the theaters, look up a phone number, is our plane running late? Again, these hand held computers can do just about anything we want, and while increasing the convenience in our everyday lives, people have become slaves to the devices. Ahhhh, but we can use that to our advantage.

If you stop and think about it, every single one of these users are our next generation of potential customers. They will have grown up having everything at their fingertips, and used to getting everything they need instantly. The generation after that… probably even more addicted. And that’s exactly where we should be. On their phones. If your company does not have a mobile phone website, or your site is not optimized for mobile devices, there is a great chance that they will tap another site and get what they want… right now. Even better, if you can get them to download a mobile app, the chances of them seeking out your company when the needs arise are 10 times greater! “Hey? I have an APP for that!” When I am out with my boys, and the subject of dinner comes up, I can almost guarantee that my 17 year old will tap on the Chipotle App on his Apple iPhone 4 and try and get me to order ahead. “It will be ready when we get there.” It’s one tap and 3 seconds away.

1080 Media creates websites optimized for every mobile device. Desktop, Tablets, Mini-iPads, Mobile Phones… we test them on everything before launch, making sure that no matter where that potential customer/user is coming from, they will enjoy an optimized experience. 1080 Media is also one of the very few agencies in the area that can design and create a mobile phone app from scratch, integrating every aspect of the phone’s capabilities. Most area agencies farm that job out… to India. The process is often awkward, and most of the time is not exactly what you were hoping for. Then you have to pay the middle man. At 1080 Media, rest assured that your app will be produced here in the Mahoning Valley by a very talented team of designers and programmers.

Call us today and see if mobile optimized sites and mobile apps are a good fit for you! I hope to hear from you soon.

Chuck Zarbaugh

President

1080 Media

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